Wednesday, May 21, 2014

Taking Your Band and Career to the Next Level

There are many bands out there looking to be heard and discovered. They will play in bars, at festivals, for private functions, and for any other opening available, all hoping to be noticed and make it in the music industry. There is a lot of talent out there, but what is it that sets some bands and musicians apart from all of the others? Is it being at the right place at the right time? Is it who you know? While these two things may help a situation, they are not what ultimately make a band successful. Here are some of the true reasons behind success.

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1. Talent – The main reason behind any success is raw talent. It begins and ends here, but it takes a lot of work in between. People who are discovered don’t normally just fall into success. Their voice and musical ability speaks for itself. Consider the number of talent seekers out there, looking only for the best. Those who are most successful stand out as being different from the norm and possessing something extra special that appeals to others.

















2. Determination – Talent alone doesn’t get you where you need to go. It takes a lot of work, dedication, and determination to succeed. Finding the right venues, advertising, practicing, and appealing to the right crowd is all a part of a successful campaign. Along the way, you will be seen by many, and possibly discovered for greater opportunities by one of them. Effort is recognized and typically rewarded, so stick with it and you will reap the rewards of your hard work. Also, be reasonable about your definition of success. Not everyone can be the winner of The Voice and American Idol, but you can book shows most weekends out of the year and consider yourself a success.

3. Preparation – This is critical for any success, no matter what the career. Preparation does not refer just to practicing regularly, although this is important in leaving a good impression with your listeners. Anyone looking for talent can tell very quickly if time hasn’t been spent preparing. In addition, you need to put on a show. Prepping for a show involves all of the extras that will catch the attention of a professional. A stage, special effects, excellent sound, and special lighting all play a role in how you will be perceived. Taking the time and care to add these details shows that you too are a professional and you take your music and presentation seriously. Don’t underestimate the importance of working equipment and the special added touches. Work with a supplier that offers a good selection and has everything you need in stock and ready to ship.

4. Surround yourself with the best – Whether you work alone or with a band, you want to surround yourself with the best musical talent. Team up with other successful musicians and work with them to network and reach out to other musical talents. This will increase your fan base and increase the number of venues that you will be invited to perform at. Ask for additional performance opportunities, and take advantage of local festivals, as you will have an advantage with local fans.

5. Offer additional items for sale – At every performance, make sure to have CD’s, t-shirts, hats, and other items for sale, advertising yourself and your band. This not only brings in cash to help support your musical career, but it also helps to build your fan base. Taking your music home with them allows them to listen anytime. In addition, there is a greater possibility of new fans to hear your music or ask about the t-shirt that another fan is wearing. This is all a part of marketing yourself, and building on your career.

 

It is not easy to make it in the music industry. There is a great deal of competition, all of whom want to quit their day job and play music for a living. Discover your strengths and build off of them. If you find that you are weak in certain areas, ask for help. There are many opportunities to play at the local level, but if you want to grow past that, it will take a concentrated effort to find additional fans. Don’t underestimate the power of showmanship, and create a show that will be unforgettable. Find a supplier that is consistent and will always make you look good by being prepared.

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